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Canva AI — User Guide

All-in-one design with AI images and templates—Magic Studio features for images, backgrounds, and copy inside the editor.

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Freemium
Strengths
  • Huge template library plus AI tools that stay inside the design canvas
  • Magic Media generates images from text prompts you can place directly on the page
  • Magic Eraser removes objects or backgrounds without round-tripping to another app
  • Brand Kit keeps colors, fonts, and logos consistent across team designs
  • Strong real-time collaboration and commenting for marketing and social teams
Best for
  • Social posts and short video thumbnails for Instagram, TikTok, and LinkedIn
  • Pitch decks and one-pagers with on-brand layouts
  • Marketing collateral—flyers, posters, handouts, and simple print ads
  • Lightweight brand and logo explorations before hand-off to specialist tools

Magic Media image generation

From a Canva design, open Magic Media (or Apps → Magic Media), describe the scene, and insert the result into your layout.

Scenario

Hero image for a product landing page

Prompt example
In Canva: Apps → Magic Media. Describe:

Minimalist workspace with laptop, coffee cup, and plants, soft morning light, neutral tones, top-down flat lay photography, clean and professional aesthetic. Square 1:1.
Output / what to expect
One or more image options you can drag onto the canvas, crop, and match to your grid.
Tips

Add “no text in image” if you plan to overlay headlines in Canva.

Scenario

Social batch with consistent palette

Prompt example
Generate four variations of a lifestyle photo for an eco-friendly water bottle, outdoor setting, golden hour, same bottle position, different backgrounds (park, trail, beach, gym).
Output / what to expect
A set of images that share subject framing while varying backgrounds for A/B tests.
Tips

Lock Brand Kit colors before generating so filters and elements stay aligned.

Starter & above

The rest of this guide

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